Sometimes you buy professional printing for brochures, advertisements or product information. Before the printer makes the plates he asks you to sign the proof.
Hence you approve the colours, images, wording, fonts, layout and everything else about the job. Then the job gets made.
So it has to be right. If there’s a mistake, it can’t be helped. You approved it — you either live with it or reprint it. Reprinting a job destroys its cost-effectiveness.
But it’s easy to avoid both the blot on your reputation and the ruinous expense.
Just be smart — before you sign it, send the proof to FastProof.