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Proofreading for everyone

Posts Tagged ‘printing’

Reprinting is ruinous

Monday, April 30th, 2012

You organise professional printing for the important documents: brochures, advertisements, product information, magazine articles. Before the printer makes the plates he asks you to sign the proof.

Hence you approve the colours, images, writing, fonts, layout and everything else. Then the job gets made.

So it has to be right. If someone finds a mistake later, it can’t be helped. You approved it — you either live with it or reprint it. Reprinting a job often leaves its cost-effectiveness in ruins.

But it’s easy to avoid both the ruinous expense and the blot on your reputation.

Just be smart — before you sign the proof, send it to FastProof.